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Expert marketing guidance for your business

Clear thinking. Creative direction. Marketing that works.

I’m an experienced marketing, brand, and fundraising consultant with a broad background across commercial, charitable, and hospitality sectors, both in the UK and in France.

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I help organisations define their message, reach the right people, and build stronger, more coherent brands.

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Whether it’s shaping strategy, delivering campaigns, or developing teams, I bring a calm, practical approach and a clear sense of direction.

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Good marketing, and fundraising, isn’t just clever - it’s considered, consistent and rooted in real understanding. That’s what I  deliver.

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Ready to sharpen your message or move your marketing or fundraising forward? Let’s talk.

Branding

From my first job working with FMCG companies such as Procter & Gamble, to my time at WWF-UK (the world's most trusted charity) I have honed my skills at refining and creating brands using practical and proven steps

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Storytelling

​I’m not a copywriter, I’m a storyteller. My strength lies in uncovering what makes a business truly distinctive and shaping that into a clear, authentic narrative.

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DESIGN

I know how to guide creative work that delivers results as well as beauty. The best design does more than look good, it tells a story, builds trust and inspires action. My role is to bring clarity and direction, helping creative ideas land with purpose and impact.

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Consulting

Working with me gives you a fresh, objective perspective - someone who can see your brand from the outside in. I help you step back, find clarity, and bring your story to life in a way that feels authentic and consistent. I can be both strategic and hands-on. I have an unusual skill mix of being equally data & creative driven

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WWF-International

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Winnie De'Ath - brand director
www.panda.org

Kate Godwin Healing

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www.kategodwinhealing.com

Studio 42 Architecture

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www.studio42architecture.co.uk

© 2026 Karen Wilson

+44 (0)7356 143707

kwilsonmktg@gmail.com

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